Couponing is a huge, messy, and disorganized industry. Over 307 billion coupons were distributed in the United States in 2016 alone, making the potential value huge to both consumers and businesses. The issue with traditional couponing is that it’s time-consuming, wastes tons of paper, and generally disorganized. Consumers get coupons from their receipts, emails, newspapers, magazines, stores, and other various places, making it hard to gather and compare them all in one place.
The creators of Save Wave recognized these issues and wanted to create a way to eliminate the outdated paper coupons and deliver a practical, convenient solution to modern-day couponers.