AIBusiness
Insights

How Companies Can Utilize AI in their Applications | An Article by ChatGPT

I’m going to be blatantly honest with you for a moment: writing posts for our blog can be a bit of a chore. Blog writers and copywriters can likely attest to the difficulties of coming up with new content regularly. Not to mention the time-consuming effort required to write posts in a way readers find interesting.

Don’t get me wrong. I like writing posts based on my experience in the software development industry and what readers might find helpful. This industry constantly evolves. It is interesting to see how current trends connect with or expand on past software development trends. But, even the most exciting work can feel tedious after a while.

That’s where tools like ChatGPT can be appealing. There’s a lot of talk recently around AI, and how it will put hundreds of thousands of people out of their jobs. Copywriters, artists, and even developers have been the subject of threats by AI to replace them.

So, in keeping with the current industry buzz around AI, I wanted to see just how accurate these prophesies were. Would ChatGPT replace me in writing articles for our blog?

I asked ChatGPT the following prompt to find out: “Write a blog post about how companies can utilize ChatGPT in their applications”.

What ChatGPT came up with follows, I’ll provide some critique afterward:

AI, Machine learning, robot hand ai artificial intelligence assistance human touching on big data network connection background, Science artificial intelligence technology, innovation and futuristic.

“How Companies Can Utilize ChatGPT in Their Applications” by ChatGPT

Artificial Intelligence (AI) has become an increasingly important part of modern businesses, and companies are looking for ways to harness its power to improve their processes, products, and customer experiences. One of the most promising AI technologies in this regard is OpenAI’s ChatGPT, a language model that can generate human-like text in response to various prompts. In this blog post, we’ll explore how companies can use ChatGPT to enhance their applications and take their businesses to the next level.

  • Customer Service Automation: One of the primary ways that companies can utilize ChatGPT is by incorporating it into their customer service operations. With its ability to understand natural language and generate human-like responses, ChatGPT can help companies automate many routine customer service tasks, freeing up their human agents to focus on more complex issues. For example, ChatGPT can be used to respond to frequently asked questions, resolve simple issues, and guide customers through self-service portals. By doing so, companies can improve their customers’ experiences and increase the efficiency of their customer service operations.
  • Chatbots: Another way that companies can utilize ChatGPT is by building chatbots powered by the technology. Chatbots are becoming increasingly popular as a way for companies to engage with their customers and provide them with information and support in real-time. With its advanced language capabilities, ChatGPT can help companies create chatbots that are more natural and engaging than those built with traditional rule-based systems. Whether it’s for sales, customer service, or marketing purposes, chatbots powered by ChatGPT can help companies improve their customer engagement and drive business results.
  • Content Generation: In addition to customer service and chatbots, companies can also use ChatGPT to generate various forms of content. For example, ChatGPT can be used to create articles, blog posts, product descriptions, and other types of written content that are engaging and high-quality. By doing so, companies can save time and resources while still ensuring that their content is top-notch. Additionally, ChatGPT can be used to generate social media posts, advertising copy, and other types of promotional content that can help companies reach their target audiences and drive results.
  • Data Analysis and Insights: Finally, ChatGPT can also be used by companies to analyze and understand large amounts of data. With its ability to process and interpret natural language, ChatGPT can help companies uncover insights and trends in customer feedback, social media data, and other types of unstructured data. By doing so, companies can gain valuable insights into their customers’ needs, preferences, and behaviors, which can inform their decision-making and drive business success.

In conclusion, ChatGPT is a powerful AI technology that can bring a wide range of benefits to companies across a variety of industries. Whether it’s for customer service automation, chatbots, content generation, or data analysis, ChatGPT has the potential to improve companies’ processes, products, and customer experiences. If you’re interested in learning more about how you can incorporate ChatGPT into your applications, be sure to reach out to OpenAI for more information.

Robotic hand pressing a keyboard on a laptop 3D rendering representing ChatGPT and AI

How Did ChatGPT Do & What Can We Learn?

This little experiment shows the power of AI, while simultaneously highlighting some of the things to look out for.

AI Prompts Need Specificity

ChatGPT wrote a lot of good information about how AI can help businesses. But I wanted to know how it could enhance business (software) applications. For example, how ChatGPT can integrate into applications like CRM systems, ERP systems, Accounting Applications, and the like. Maybe even how it could help with e-commerce applications.

In this, it missed the mark, but mostly due to my user error.

If I had prompted ChatGPT with “Write a blog post about how companies can utilize ChatGPT to enhance their software applications such as ERP, CRM, Accounting, and e-commerce applications”, I probably would have received something closer to what I wanted. In my original prompt, I assumed that ChatGPT would understand that I’m talking about Software Applications. When it comes to AI, best to never assume.

I also could have further defined my prompt, by adding perimeters such as length, specific arguments to address, POV, or target audience.

The lesson? If you want better answers, you need to ask better questions. (This applies to all areas of life, not just AI blog generation.)

AI Regurgitates Existing Ideas

ChatGPT is not creative in its answers. It only supplies responses based on the information it is trained on. It can’t come up with new ideas about how it might be utilized, only what has already been done.

Most of the responses are what is expected. As a result, most people probably already know a lot of the information in the response. That is because it has probably already been published somewhere on the internet. ChatGPT is just repeating what it found in its training.

The benefit of this is easy access to information. As both Google and Bing demonstrated in recent months, tools like ChatGPT improve research dramatically. Rather than clicking through tens of articles or blogs for the right information, AI provides a summary of all the relevant information in an easy-to-read format. However, that leads to the next big hurdle…

AI Is Not Always Right

So, the point above may not be entirely correct. AI is capable of creativity in its responses, specifically regarding its fabrication of inaccurate information. Article after recent article touts the fake facts AI spouts off so confidently. A lawyer found this out the hard way after he referenced several made-up cases from ChatGPT.

In the case above, there aren’t any glaring inaccuracies, but some large claims which aren’t backed up by data. For example, it claims that ChatGPT is a great tool to generate content to drive results… In a sense, it’s correct (after all, I’m using it as a foundation for this piece), but it is misleading. No company should rely on AI to generate all its content. And when dealing with AI, always fact-check the information it provides.

AI Lacks Personality

The ChatGPT article is dry, stating just the facts (or what it thinks are the facts) without any real color. It’s much more reserved than a human author and often lacks character or personality.

It doesn’t have anything personal in its response because it is not a person. Artificial Intelligence can’t base anything on personal experience or make a judgment based on its experience because it doesn’t have lived experiences. It can try to objectively answer a question, but this objectivity has often been questioned. AI is only as unbiased as the data it is trained on, and no data is unbiased.

Businessperson shaking hand with digital partner over futuristic background. Artificial intelligence and machine learning process for 4th industrial revolution.

Will AI Replace Me As A Content Writer?

AI is progressing at an incredible, or as some might say alarming, rate, but I don’t fear it taking over my role quite yet.

Ultimately, AI is a tool. And like any tool, its efficiency depends on how it’s used. I do not believe fear is the proper response to a new technology like AI, but rather a healthy combination of skepticism and optimism. It is vital to consider its limitations and ramifications. While it can help brainstorm or provide a starting point to avoid looking at a blank page, AI cannot mimic the tone, personality, and authenticity of a skilled writer.

For better or for worse, ChatGPT’s skills aren’t up to par to write articles for this blog.

Recommended for You

Check out related insights from the team

Business
Product Planning
2 min read

Roadmap to the Future | 5 Tips for Mapping Your Product Plan

Creating new software (or modernizing an existing one) requires thousands of decisions along the way.

Dan Kenton
Dan Kenton
9 Mar 2023
Business
Cloud
code takeover
CRM
custom software development
DevOps
legacy systems
software architecture
2 min read

Stuck in the ‘90s? | Add IT to your Company's New Year's Resolutions

Ah, the ‘90s … a time when grunge, hip hop, and the World Wide Web rocked our world.

Dan Kenton
Dan Kenton
12 Jan 2023
Business
Cloud
DevOps
Kubernetes
software architecture
2 min read

Understanding DevOps | The Basics And Benefits

If you are involved with software development, considering developing an application, or managing a software application, then you probably have heard the term DevOps and some of the associated terms such as CI/CD and Containerization.

Stuart Smith
Stuart Smith
8 Dec 2022
Business
custom software development
start up
2 min read

The 3 Mistakes Non-Technical People Make When Building Software (And How to Fix Them)

It's hard to develop successful software.

Sabrina
Sabrina
6 Oct 2022
Business
custom software development
DevOps
minimum viable product
project quotes
2 min read

5 Tips for Preparing Next Year's Software Budget

Budget planning season is in full swing, which makes now the time to consider your software budget for next year.

Sabrina
Sabrina
1 Sep 2022
Business
immersive technology
training
virtual reality
2 min read

Virtual Reality in the Workplace | Top Use Cases for Best ROI

Virtual reality is the latest technology to capture the imagination of forward-thinking business leaders.

Aaron Franko
Aaron Franko
4 Aug 2022
Business
Cloud
custom software development
DevOps
2 min read

The Evolution of DevOps | Development and Operations Come Together

Ancient History (Operations) The start of my career in technology was in operations.

Stuart Smith
Stuart Smith
3 Feb 2022
Business
custom software development
mobile apps
project quotes
web development
2 min read

Top 3 Questions To Consider When Planning Your App

So you want to build an app for your business.

Sabrina
Sabrina
5 Aug 2021
Business
Cloud
CRM
custom software development
2 min read

Software Works Best When it Works Your Way

A big part of your secret sauce is in how you do what you do.

Saritasa
Saritasa
22 Jul 2021

Get empowered, subscribe today

Receive industry insights, tips, and advice from Saritasa.