Jewelry Exchange eCommerce Website


About The Jewelry Exchange

The Jewelry Exchange® is one of the top jewelry companies in the United States. It stands apart from its competitors as both a retailer and manufacturer of its own products. From rings to earrings to bracelets and beyond, The Jewelry Exchange® crafts the majority if its catalog. By being both the distributor and the manufacturer, they are able to eliminate the manufacturer markup and provide high-quality pieces for less than the competition.

Their Challenge

Today, online sales make up about 5-10% of jewelry sales, but that number is growing. Year over year (with the exception of 2020), online sales have increased by an average of 3.9% (Source). With over 30 years was the jewelry industry, The Jewelry Exchange® is poised to dominate online sales, but needed a website that matched their standards of quality to do so.

Our Solution

The Jewelry Exchange® came to us looking to improve their customer experience with an updated website to better reflect their brand and make online purchases easy. Their main goals were to lower costs by moving away from a custom backend while still maintaining robust customization options for a unique look and feel.

Saritasa provided a scalable solution that will grow alongside The Jewelry Exchange® as the brand evolves. Our team re-designed their website, developed a customized website, and provide ongoing support.

Our Approach

What Saritasa Did

WordPress eCommerce Development

Saritasa identified WordPress as the ideal platform for The Jewelry Exchange® eCommerce website. The easy-to-use content management system and open-source, theme-based nature of WordPress provides the right balance of flexibility without requiring a custom build. We enabled eCommerce functionality through the addition of WooCommerce. The site was built and customized using PHP.

UI/UX Design

The main purpose of this project was a redesign. The Jewel Exchange® wanted to update their website to remain competitive with other online jewelry retailers. We went through an indepth design phase, ensuring that the site matched their brand and was easy to use for customers.

Product Configurator

More and more couples are purchasing their engagement and wedding bands online. But even with the uptick of eCommerce shopping, customers still value the ability to customize their rings. Our team integrated with an existing ring builder plugin and customized it to fit the Jewelry Exchange®’s needs. Customers can pick from countless stones, of varying qualities and attributes, and pair them with a setting of their choice. Once they are happy with the design, they can order directly from the site.

Database Integration

The Jewelry Exchange® is one of the largest direct diamond importers in the USA, which allows them to keep their prices competitive. Their entire catalog of stones is accessible on their site via API integrations to their diamond suppliers’ databases.

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