Overview
About Bitfarms
Bitfarms is a global, publicly traded Bitcoin mining company that owns and operates vertically integrated data centers. Founded in 2017, the company is listed on both the NASDAQ and Toronto Stock Exchange (TSX). With mining facilities across Canada, the United States, Paraguay, and Argentina, Bitfarms leverages renewable energy and long-term power contracts to support its mission of sustainable and large-scale cryptocurrency mining.
Services
Their Challenge
As a leader in the crypto mining space, Bitfarms wanted to create a memorable, brand-forward experience for trade show attendees and investors alike. Their goal was to showcase the scale, efficiency, and security of their industrial crypto mining operations in a way that stood out from typical booth displays and pitch decks. But how do you bring people inside an industrial-scale mining facility without actually flying them out to a remote warehouse? The answer was virtual reality.
Our Solution
Bitfarms needed an engaging, easy-to-use VR experience to showcase their facilities and sustainability efforts at major crypto events. We partnered with Binary Pulse Studios, who handled on-site 360° filming, while we built a custom Unity app that lets users browse and view the videos in VR. Used at events like Consensus and Bitcoin Vegas, the experience acts as a powerful visual tool for Bitfarms’ sales and marketing teams. It successfully drew attendees into Bitfarms’ booth and left a strong impression of the company’s scale and innovation.
Our Approach
What Saritasa Did
Trade Show Ready
Users choose from a menu of eight one-minute 360° videos, each highlighting a different aspect of Bitfarms’ mining operations. No walking. No hand controllers. No learning curve. It is a fully immersive, guided experience that tells the story of Bitfarms through high-quality visuals and voiceovers. We designed it to be intuitive for anyone to pick up and use, whether it’s their first time in VR or their hundredth.
360 Degree VR Video Tour
Each video transports users into a different part of Bitfarms’ facilities. From rows of server racks humming with activity to advanced cooling systems that leverage the naturally cold environments of their locations, the VR experience offers an up-close look at the scale and sophistication of Bitfarms’ crypto mining operations. Other highlights include Bitfarms’ high-tech security systems and remote monitoring infrastructure.
AI Voiceover Integration
To bring the narrative to life without requiring additional resources, we converted Bitfarms’ supplied copy into AI-generated voiceovers. This kept the project cost-effective and allowed for quick revisions, ensuring the messaging aligned with Bitfarms’ brand and goals.
