TikTok is a massive social media platform with over 800 million users worldwide (as of May 2020) and is valued at $75 billion (as of June 2020). It also has the highest rate of social media engagement per post across all platforms (including Instagram and Facebook). Engagement is a core part of TikTok’s platform, which allows users to “Duet” and “React” to other user’s videos.
Creators have curated massive followings on TikTok, with the most popular account having over 40 million followers. However, unless these influencers get brand deals, it’s hard for them to monetize their content. PearPop wanted to give influencers the ability to monetize their “Duets” and “Reactions” in order to capitalize on their massive fan bases.